Today it just so happened that we (my office gang) planned to visit Shipra Mall, Ghaziabad after office hours... Couple of team members wanted to buy some stuff from some specific brand and we wanted to have some food... we thought it might be a good idea to check out stores/brands having presence in the mall.. we all searched for it, and to our great surprise there was no information available... we couldn't find what is there is that mall... what all we should expect... :( .. we all just went eventually & survived ourselves on whatever we got..
After coming home, I kept thinking about why we couldn't find any information on internet.. after all it is suppose to have all the information we want... i tried doing some googling to find out more about it.. where can I find what... i tried looking for information about shopping malls in main metros...
there is some information... but it really is in a sorry state.. it is all scattered.. you will have to probably spend more than half of your life to get info what you want... but that would also not suffice to your 100% needs... some of the stores have their own websites talking about the different stores they have in different malls... so many malls are promoted by real estate developers.. they have a very brief about their malls on their real estate websites... who's going to check out that... i'm not interested in going through Unitech or DLF's work.... media do some coverage for all these malls but that primarily is around events... thats all so sad!!! But on the contrary...
is that not providing us all techy people with the opportunity... to build collaborative tools to enable people to post information.. and allowing the community to slowly fill the gaps.. gaps which are very visible (in the context of India)... as in this case.. information about shopping.... i would say building a Shopping Malls information portal for people where ownership lies with the people themselves to feed/update information.. one platform where people are collaborating even their scattered information by means of hyper links... this will act as one stop-shop for everybody... people looking for stores information... store owners increasing foot falls... mall owners doing digital advertising... people sharing their shopping experiences... might rate the stores on some parameters.. parking.. ambiance... behavior.. affordability... enabling people, giving them some responsibility... setting some accountability on stores and mall owners to behave and act properly...
Isn't all this sound like one big Digital Opportunity to you all!!!! :)
If some of you really think this is not a big fat business opportunity... re-think!!!! Or catch hold of me!!!! :)
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